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In 1981, he did receive the AIGA award for his significant contributions to design.
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Thanks to his design schooling, his work was so groundbreaking that it was inevitable in the eyes of the graphic design world that he would eventually receive the AIGA award for his significant beneficence to typographic design. The design for “The Sound of Music” ebs and flows into itself the way music moves. Each piece of his type had its own voice and personality. At this time, most designers were still focused on perfecting type with International Typographic Style, so when Lubalin began creating expressive type with the idea that nobody could tell him what to do, he came up with ingenious design solutions. This allowed Lubalin to find more inventive solutions faster and better than his competition. This allowed him to make strides ahead of his competitors in the industry who were overseas.Īt Cooper Union there was not a lot of pressure to follow the structured technique of type design. After graduating college around the start of World War II in 1940, Lubalin was luckily exempt from the draft because he had already been married and had a few children. This is when he found Copper Union art school and began his journey in the study of typography. His parents wanted him to pursue careers which required intense study, however he did not receive the best grades in high school and did not have the money to pay for college. The creative expression which he was recognized for continually throughout the latter part of his life could not have been detected until after he graduated high school.
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When Lubalin was growing up, there was no telling he would end up where he did in life.
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He formulated a new concept for how the meaning of an idea is expressed and understood between the designer and the public, relayed that concept into advertising, editorial design, and corporate identities, and also created a series of successful and innovative fonts. The culmination of design work completed by Lubalin developed his persona as a modern Renaissance man and designer who could excel remarkably in most all graphic fields. At the height of his career in the 1960’s, he felt the desire to go against the grain of structured Swiss design by giving the text personality rather than structured purity. He contributed immensely to the evolution of expressive type so much that his work was not only admired on a global scale, but is also still used today as the foundation of how meaning is communicated visually. “Arguably from the late 1950’s to the late 1970’s, was American graphic design.” Herb Lubalin was an American typographer who was born, raised and died in New York City. The Man Who is and was American Typographic Design